What do economics, neuroscience, and web usability have in common? Come with me into the intersection of Daniel Kannemahn's Nobel-winning work on how our brains think, Ray Kurtzweil's pioneering research in machine-learning, and Steve Krug's brilliant edict "Don't make me think!"

What does "intuitive" mean to the wetware in your skull? How does intuition feel? How does it work? Can you draw a picture of it? If you love the nerdy science behind the seemingly simple things humans do, this is your talk.