We have smart and talented teams and yet what we deliver often lacks innovation and ingenuity. ShipIt Days is a concept adopted from Atlassian that allows team members the opportunity to capitalize on their own innovative ideas. It is typically a 24-hour event in which employees can form small teams to try something new or try a novel approach to a business problem. They must then demo what they shipped, maybe with a business case and working prototype. We’ll touch on the other numerous benefits of ShipIt Days to sustainable pace development including passion, enthusiasm, motivation, and a time to catch our breaths from the daily grind of sprint work. We have 5+ years of experience implementing ShipIt days on different teams, projects, and companies. We will break down the What, How and Why of ShipIt Days and give the audience a way to start capitalizing on the talented teams they already have.