You built a great website! Your stakeholders love it! Fast forward a month and now the people who were singing your praises are complaining that there's no traffic and no one can find the site. What do you do? How do Google rankings even work? Search Engine Optimization (SEO) starts with some basic principles that can be built into the website from the beginning. Come learn basic tips that will give you a leg up on your competitors and drive traffic to your site.